Hi Riding, I Leading.
QJ Motor is the global motorcycle brand of Geely Technology Group. Four decades of innovation in high-performance motorcycles, presence in 130+ countries and one foundational principle: quality and responsibility as the basis of development.
Founded in 1985 in Wenling, China. Listed on SZSE in 1999. Acquired Benelli in 2005. Joined Geely Holdings in 2016. Rebranded to QJMOTOR in 2020 to conquer the global market. Today racing officially in Moto2 with QJ MOTOR Frinsa MSI.
Global presence
Fundación
Cilindradas
Países y regiones
The journey to be a global leader in motorcycling
- 1985
Wenling motorcycle factory begins operations.
- 1999
IPO on the Shenzhen Stock Exchange (SZSE).
- 2000
One millionth motorcycle produced.
- 2005
Benelli (Italy, 1911) joins the Qianjiang group.
- 2016
Geely Holdings becomes majority shareholder.
- 2019
Strategic partnership with Harley-Davidson.
- 2020
Rebrand to QJMOTOR to conquer the global market.
- 2022
Moto3 debut as QJMOTOR Esponsorama MOTO3.
- 2023
Begins competing in Moto2.
- 2024
WSBK SSP600 with QJMOTOR Factory Racing Team.
- 2025
Moto2 with QJ MOTOR Frinsa MSI.
- 2026
Official launch in Colombia with Carrera Motos at Feria 2 Ruedas Medellín.
- 1985
Wenling motorcycle factory begins operations.
- 1999
IPO on the Shenzhen Stock Exchange (SZSE).
- 2000
One millionth motorcycle produced.
- 2005
Benelli (Italy, 1911) joins the Qianjiang group.
- 2016
Geely Holdings becomes majority shareholder.
- 2019
Strategic partnership with Harley-Davidson.
- 2020
Rebrand to QJMOTOR to conquer the global market.
- 2022
Moto3 debut as QJMOTOR Esponsorama MOTO3.
- 2023
Begins competing in Moto2.
- 2024
WSBK SSP600 with QJMOTOR Factory Racing Team.
- 2025
Moto2 with QJ MOTOR Frinsa MSI.
- 2026
Official launch in Colombia with Carrera Motos at Feria 2 Ruedas Medellín.
QJ Motor belongs to Geely Holdings.
Geely Holdings is one of the largest industrial mobility groups in the world. QJ Motor has operated within its corporate ecosystem since 2016 with backing in R&D, manufacturing and global quality standards.
Under the same corporate umbrella.
The Geely Group also includes internationally recognized brands in premium and performance automotive. Shared ownership reflects a common culture of engineering, quality and global ambition.
QJ Motor acquired Benelli in 2005.
Benelli (Pesaro, Italy, 1911) is the oldest motorcycle brand in Europe still in operation. Since 2005 it has been part of the same industrial group as QJ Motor, allowing shared technical platforms, production plants and racing heritage.
Strategic cooperation
Global alliances that multiply R&D capabilities and validate QJ Motor's quality standards.
2019
Harley-Davidson
Since 2019
2021
Peugeot Motorcycles
Since 2021
2021
Kymco
Since 2021
QJ Motor culture
Four pillars that drive how we build motorcycles and how we connect with riders.
Perseverance
Dedicated since 1985. Sustained effort in motorsport as real proof of capability.
Breakthrough
Constant introduction of new technology in engine, electronics and architecture.
Confidence
Dare the adventure. Product proven on circuit, on rally, on open road.
Passion
MotoGP, WSBK and more. Let adrenaline do the talking.
The podium is our most demanding R&D laboratory.
Moto2
Competing since 2023. As QJ MOTOR Frinsa MSI from 2025.
WSBK SSP600
QJMOTOR Factory Racing Team since 2024.
QJGP
In-house event announced in 2023, dedicated to nourishing motorsport culture.
Two production plants
QJ Motor operates two production bases with about 6,000 employees. The new Industry 4.0 plant expands the production area to 533,000 m², consolidating the group's leadership in the motorcycle sector.
Empleados
Área de producción
Vision, mission and values
Official statements remain in English per the corporate brand manual.To become the global leader in the riding industry.
Hi Riding, I Leading.
Live the Moment, Carry the Weight.
Live the moment. Carry the weight.
Discover the QJ Motor models available in Colombia.